WIC’s Rose Harper contributes to CHEManager: To Attract GEN Z, the Chemical Industry Must Change
Rose Harper, Partnerships Coordinator at Women in Chemicals (WIC), recently contributed to an insightful article discussing the looming talent shortage facing the chemical industry.
With a significant portion of the workforce nearing retirement, the sector is under pressure to attract new, diverse talent to fill the gap. Rose highlights the challenges the industry faces, particularly in appealing to Gen Z, who are purpose-driven and prioritize sustainability. She emphasizes that the chemical industry must reframe its narrative to showcase its positive environmental impact and the meaningful contributions it makes to global economies. Additionally, Rose stresses the importance of diverse representation, as a lack of visible role models from varied backgrounds deters young talent from considering careers in the sector.
Rose’s article advocates for a comprehensive marketing strategy to reshape the industry's image and communicate its innovative and sustainable advancements. She points out that Gen Z is more likely to engage with the chemical industry if they see relatable, successful figures, particularly women and minority groups, thriving in the field.
Through programs like WIC’s "Careers in Chemicals," Rose believes the sector can provide students with access to role models, inspiring them to pursue careers in chemical manufacturing and STEM. She calls on industry leaders to focus on marketing the achievements of younger, diverse professionals to attract the next generation and ensure the sector's future success.
To read the full article, please visit the link: Gen Z Won’t Save the Chemical Industry—Unless It Changes • CHEManager is the market-leading medium for the management of the chemical and pharmaceutical industry
About Women In Chemicals:
Women In Chemicals (WIC) is a professional organization dedicated to advancing, connecting, and supporting women across the chemicals industry. Through networking, education, leadership development, and community engagement, WIC creates opportunities for women to thrive at every stage of their careers while fostering an inclusive and innovative industry. Founded by industry leaders, Women In Chemicals has quickly grown into a trusted community and resource for professionals across the chemical value chain.
