Tapping Developing Economies for Growth

Session Summary: This session focuses on strategies for chemical companies to identify, enter, and grow in emerging global markets. It provides insights into the opportunities, challenges, and strategic considerations needed to expand successfully while managing risk.

Key areas include:

  • Market Identification: How to assess emerging economies for growth potential, including market size, regulatory environment, and local demand trends.

  • Competitive Landscape: Understanding local and global competitors, and identifying niches where your company can differentiate.

  • Entry Strategies: Evaluating joint ventures, partnerships, local manufacturing, and distribution options to optimize speed and minimize risk.

  • Operational Considerations: Navigating local regulations, labor markets, supply chain challenges, and infrastructure limitations.

  • Risk Management & Resilience: Techniques to mitigate geopolitical, currency, and logistical risks while maintaining business continuity.

  • Case Studies: Examples of successful market entry and growth strategies in the chemicals industry, highlighting lessons learned.

Speakers

Roma Shah

Panelist

Roma Shah is the Managing Director and CEO at Eastmen Chemicals Private Limited, a leading manufacturer of high-purity metallic salts with a strong focus on sustainable and responsible manufacturing. Under her leadership, the company has strengthened its global presence, deepened customer partnerships, and built a culture centered on innovation, operational excellence, and environmental responsibility. 

 She began her career at the age of 19 and has grown through every layer of the business—from the shop floor to now serving as Managing Director of Eastmen Chemicals Private Limited. Her journey across functions and departments has given her deep operational insight and a grounded understanding of the business at every level.A woman entrepreneur in the chemical industry, under her leadership, company employs nearly 60% women, reflecting her strong commitment to creating meaningful pathways for women in manufacturing and leadership.

As one of the few women leaders in manufacturing, Roma is passionate about driving transformation in the chemicals industry through customer-centric growth, sustainable practices, and empowered leadership. She is committed to building resilient businesses, fostering high-performance teams, and creating long-term value for customers, employees, and stakeholders.