Session Summary: This session focuses on strategies for chemical companies to identify, enter, and grow in emerging global markets. It provides insights into the opportunities, challenges, and strategic considerations needed to expand successfully while managing risk.

Key areas include:

• Market Identification: How to assess emerging economies for growth potential, including market size, regulatory environment, and local demand trends.

• Competitive Landscape: Understanding local and global competitors, and identifying niches where your company can differentiate.

• Entry Strategies: Evaluating joint ventures, partnerships, local manufacturing, and distribution options to optimize speed and minimize risk.

• Operational Considerations: Navigating local regulations, labor markets, supply chain challenges, and infrastructure limitations.

• Risk Management & Resilience: Techniques to mitigate geopolitical, currency, and logistical risks while maintaining business continuity.

• Case Studies: Examples of successful market entry and growth strategies in the chemicals industry, highlighting lessons learned.